Routine Wellness Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
PURPLE PIGMENT
Neutralizes brassiness that causes yellowing in strands
BIOTIN
Helps increase elasticity and maintain strong strands
ARGAN OIL
Moisturizes hair and helps prevent breakage
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NETTLE OIL
Nourishes, balances and hydrates scalp
RICE PROTEIN
Seals hair cuticles to strengthen strands
PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
CAFFEINE
Increases circulation to the scalp
Routine Wellness Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
PURPLE PIGMENT
Neutralizes brassiness that causes yellowing in strands
BIOTIN
Helps increase elasticity and maintain strong strands
CAFFEINE
Stimulates hair follicles and boosts circulation
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
PEA PEPTIDES
Protect cuticle against cracking and damage
APPLE FRUIT EXTRACT
Strengthens against breakage
RICE PROTEIN
Seals hair cuticles to strengthen strands
NETTLE OIL
Nourishes, balances and hydrates scalp
BLACK SEED OIL
Moisturizes hair and keeps scalp healthy
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
AND MORE
FORMULATED FOR THINNING HAIR
Routine Wellness Shampoo & Conditioner are packed full of ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.
FREE SHIPPING
Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund. See our FAQ for details.
COLOR TREATED HAIR
Our pH-balanced formula is perfect for all hair types, including color treated hair.
VEGAN FORMULA
Our vegan formula is free of parabens, synthetic stabilizers, and gluten. It is also cruelty-free.
GUARANTEED TO WORK
We’re so confident Routine Wellness works that if you’re unhappy with your first purchase, we’ll take the product back within 30 days. See our FAQ for details.
FREE OF HARMFUL CHEMICALS
Routine Wellness products are thoughtfully formulated to be clean, simple, and effective. In fact, we consciously create products that we use on ourselves and never use ingredients we consider harmful, like aluminum, parabens, phthalates, or sulfates!
FREQUENTLY ASKED QUESTIONS
Our Purple Shampoo & Conditioner were purposefully formulated to neutralize brassy and yellow tones in blonde, gray, silver, and highlighted hair while helping keep strands hydrated, soft, and vibrant.
What does Routine Wellness Purple Shampoo and Conditioner do?
Routine Wellness Purple Shampoo & Conditioner neutralizes unwanted yellow and brassy tones in blonde, gray, silver, bleached, and highlighted hair. Formulated with the same clinically tested ingredients as our classic Shampoo & Conditioner, our Purple Shampoo & Conditioner also helps strengthen hair, support a healthy scalp, and leave hair feeling soft, hydrated, and brighter-looking after every wash.
How often should I wash with Routine Wellness Purple Shampoo and Conditioner?
We recommend using Routine Wellness Purple Shampoo & Conditioner 1–2 times per week, or as needed to maintain your desired tone. You can alternate with our classic Routine Wellness Shampoo & Conditioner formula between washes to help keep hair strong, healthy, and hydrated.
Is this only suitable for blonde hair?
No. Routine Wellness Purple Shampoo & Conditioner are also great for gray, silver, white, bleached, highlighted, and balayage-treated hair. The purple pigments help neutralize unwanted yellow and brassy tones, leaving hair looking brighter and more vibrant.
Should I follow Purple Shampoo with Purple Conditioner?
Yes, we recommend using both the Purple Shampoo and Purple Conditioner together for the best results. Our Purple Conditioner is lightweight and helps hydrate, soften, and detangle hair while enhancing the toning benefits of the Purple Shampoo.
